Not every man really lives
Join Date: Apr 2007
Location: Yamato, Japan
Good write up on the 10 General Orders to buyer/seller etiquette.
Luckily, I haven't had any disputes on either end where negative feedback was necessary. Two main things I expect is good communication and good shipping/handling.
*Communication expected from a seller - Be prompt as possible with return messages via whatever method chosen. Give tracking number on date promised, or notify buyer why it's taking longer than expected to ship item. Sometimes item gets shipped, but the seller forgets to give the buyer tracking info. After 2-3 days or more the buyer begins to worry.
*Shipping/handling expected from a seller - Send the item as you would wish it to be received as if it were your own. If sending USPS at least get Delivery Confirmation ($0.70 I believe) so item can be tracked. Sometimes item is packaged in the cheapest way possible - box is old and easily crushed, box is too small for item, not enough packing material (peanuts, newspapers, etc.), or item put in a shipping envelope rather than a box, and things of that nature.
*Okay, a third concern is to be honest and descriptive in the details of the OP. Save the buyer from any surprises. What you see is what you get, but sometimes flaws can't be seen in pictures. One person's idea of excellent is different from another's.
To me those are expectations for a smooth transaction. Reasons for negative feedback would result from item never received, item not as described, item took weeks to ship with poor communication (if any), or nothing is done by the seller to fix the issue. Paypal will cover two of those and the others are for the seller to play his/her part.
Mors certa, vita incerta.