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Vendor
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Discussion Starter · #1 ·
Hi everyone,

This is just a quick post to say hello, we’re the guys at Enginehawk – we’re a new jacket brand from the people who created the Ruroc Atlas helmets. We’re looking to create amazing jackets for men and women, and we think the jackets we’ve created are not like anything that is available in the market right now, so please take a look at https://www.enginehawk.com

Really looking forward to getting to know people on the forum and also hearing what everyone thinks about our products.

If anyone has got any questions or comments, give us a shout and we’ll do our best to answer

Thanks
 

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2008 r1
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Mornin'. Not trying to be critical here, just genuinely curious. What exactly is unlike anything on the market about your products?
 

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Vendor
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Discussion Starter · #3 ·
Thanks for asking, we think it’s a couple of things. Firstly, we don’t think there is anyone making products that achieve both the safety and design standards of our products. All of our jackets are CE approved with AA* abrasion resistant material and CE approved SAS-TEC level 1 armour, but on top of that functionality we think the designs of the products sets them apart, and it makes them wearable on and off the bike.

Secondly, we have designed and perfected all products based on lots of back and forth feedback with our riders. We’ve done that and will continue to do that through a group on Facebook (called Task Force Echo Hotel) and through speaking directly with riders on sites like this. We think that by having these conversations with riders we’re getting to the kind of products they want to use quicker than legacy or traditional manufacturers can

Please take a look at the jackets - I'm not trying to push a sale here! But I'd love to hear what you think - do they look different or just like any other products to you? If so, what could we do to grab your attention more? We'd love to understand where we can improve or do things differently
 

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I've been looking. I don't see anything that is earth shattering and innovative. I see a lot of black. $400.00 for a hoodie is a hard sell. Just being honest. An armoured hoodie from most of the other manufacturers is roughly half the price. I do want to see you guys grow, I'd like you to experience success, but to do that I think you'll need to be more realistic with your marketing and pricing. The same can be said for ruroc. I'd put a scorpion or hjc up against a ruroc any time and for half the price I feel that the competition makes a more put together product. The cheek pads stay attached for example.

I also feel it is disingenuous to attempt to market the gear by stating that the competition is delivering a product you don't find safe or fashionable. You are bringing a new product to the table, that's a good thing. Competition breeds innovation. To state that your products are the only ones that combine fashion and safety though is both subjective and patently false. The other manufacturers are doing their best to deliver safe and fashionable products as well. Icon is using some great armor (d3o). Speed and strength are making flannels and hoodies out of kevlar. Armored jeans are readily available. With footwear you can get boots and shoes that mimic regular stuff and offer premium protection.

I really don't see the innovation. The advertising makes you sound like the tac everything late night infomercial guy (Nick Bolton).

My perspective is free, so take it for what it is worth.
 

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I'm pretty sure it's not spam bro. Jon here is doing some out reach and market research for enginehawk because they just sponsored the forum if I understand the situation correctly.

I'm wondering, what do you think about this stuff bud? It look like the kind of gear you would throw on? I'm a wife beater and flip flops kind of guy.
 

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Vendor
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Discussion Starter · #7 ·
I've been looking. I don't see anything that is earth shattering and innovative. I see a lot of black. $400.00 for a hoodie is a hard sell. Just being honest. An armoured hoodie from most of the other manufacturers is roughly half the price. I do want to see you guys grow, I'd like you to experience success, but to do that I think you'll need to be more realistic with your marketing and pricing. The same can be said for ruroc. I'd put a scorpion or hjc up against a ruroc any time and for half the price I feel that the competition makes a more put together product. The cheek pads stay attached for example.

I also feel it is disingenuous to attempt to market the gear by stating that the competition is delivering a product you don't find safe or fashionable. You are bringing a new product to the table, that's a good thing. Competition breeds innovation. To state that your products are the only ones that combine fashion and safety though is both subjective and patently false. The other manufacturers are doing their best to deliver safe and fashionable products as well. Icon is using some great armor (d3o). Speed and strength are making flannels and hoodies out of kevlar. Armored jeans are readily available. With footwear you can get boots and shoes that mimic regular stuff and offer premium protection.

I really don't see the innovation. The advertising makes you sound like the tac everything late night infomercial guy.

My perspective is free, so take it for what it is worth.
Hey man, we really appreciate your opinion and thanks for your comments. We take it all onboard. Everyone in the industry is doing their best and we certainly don't think others aren't doing good jobs - far from it - we're just trying to push things forward and make the best products we can. As you say competition breeds innovation - that's what we want and that's what we're trying to do.

And dont worry, there'll be no more "late night infomercial guy" speak from me :), I just wanted to introduce ourselves
 

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What do you ride bud?
Hey man, we really appreciate your opinion and thanks for your comments. We take it all onboard. Everyone in the industry is doing their best and we certainly don't think others aren't doing good jobs - far from it - we're just trying to push things forward and make the best products we can. As you say competition breeds innovation - that's what we want and that's what we're trying to do.

And dont worry, there'll be no more "late night infomercial guy" speak from me :), I just wanted to introduce ourselves
 

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I miss my R1
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3,572 Posts
Not going to lie, your gear all looks more like it's for a retro cruiser/cafe racer crowd, and not so much for superbike riders. Doesn't really look like it's designed for people who ride in a tuck or 3/4 tuck position?
 

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Not going to lie, your gear all looks more like it's for a retro cruiser/cafe racer crowd, and not so much for superbike riders. Doesn't really look like it's designed for people who ride in a tuck or 3/4 tuck position?
You've got to admit, we don't look very fashionable in a gimp suit perched like a gargoyle on the tank.
 

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I miss my R1
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3,572 Posts
You've got to admit, we don't look very fashionable in a gimp suit perched like a gargoyle on the tank.
It's function over form instead of opposite.

I don't actually ride a sport bike anymore, but I still wear my alpinestars GP Pro jacket :p
 

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Astronomer not Astrologer
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Honestly, any gear I buy from now on a key thing that I won't do without from now on is tech air compatibility.
 
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Community Delight Coordinator
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Not going to lie, your gear all looks more like it's for a retro cruiser/cafe racer crowd, and not so much for superbike riders. Doesn't really look like it's designed for people who ride in a tuck or 3/4 tuck position?
Hi @iamzombie ,

Thanks for reaching out!

Our jackets have been developed so that they are suitable for all riders! All in one suits are more suited for riders who sit in a tucked position - this is something we are hoping to work on in the near future..

Our Accordion shoulder design allows for superior movement to the handlebars. Not only this, but the back elastic allows for enhanced mobility.

We have also developed the jacket so that it is suitable to wear casually, on and off the bike, as opposed to specialist racing gear.
 

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A Honda Cb125 – I only started when I began working at Ruroc/Enginehawk a year ago as one of the employee benefits is financial assistance for motorcycle lessons and tests
Good choice. On an a1 you can take a spin on an rc 125. You should give one a rip.

Edit: I thought folks could ride an rc390 on an a1. That appears to not be the case.
 

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Venom X/O
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25,087 Posts
Hi @Tad158,

Thanks for reaching out!

Our jackets have been developed so that they are suitable for all riders! All in one suits are more suited for riders who sit in a tucked position - this is something we are hoping to work on in the near future..

Our Accordion shoulder design allows for superior movement to the handlebars. Not only this, but the back elastic allows for enhanced mobility.

We have also developed the jacket so that it is suitable to wear casually, on and off the bike, as opposed to specialist racing gear.
Do you have a link to the suits? I didn’t see them easily on your site.
 

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Astronomer not Astrologer
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10,796 Posts
Hi @Tad158,

Thanks for reaching out!

Our jackets have been developed so that they are suitable for all riders! All in one suits are more suited for riders who sit in a tucked position - this is something we are hoping to work on in the near future..

Our Accordion shoulder design allows for superior movement to the handlebars. Not only this, but the back elastic allows for enhanced mobility.

We have also developed the jacket so that it is suitable to wear casually, on and off the bike, as opposed to specialist racing gear.
You kinda missed my point...

On the street I ride a '78 CB750K8, if I buy new street gear it will be compatible with tech-air. Why not have that added protection, since I am getting a tech-air race for my track suit (once they come back in stock due to the chip shortage), and I would use it in my street gear since it can be set to both street and race modes.

The other thing I noticed was that you don't have any zippers to zip into pants in your gear. My daily ride to work gear zips together... why would I give that up?
 

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It's all good homie, I'm just glad to see a new fish in the pool and I'm looking forward to seeing what they do in the future. They are pricing them like they are a heritage brand when they are in the new company bracket which kind of sucks, but, according to the paid reviews, the quality is good. I just can't see parting with that much coin to taste test, especially for something that doesn't fit my needs. I guess for now I'll just keep my eyes open and an ear to the ground.
 
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