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16 R1 Cost Mark Up?

10K views 27 replies 17 participants last post by  bacchus40  
#1 ·
So just crossed my mind. Does anyone know what the dealers are getting the 16 R1 for? Some dealerships sell as low and 14,500 and others for 16,500. Obviously at. 14,500 the dealer is still making money or they wouldnt sell that low so the mark up must be insane.
 
#3 ·
I know they arent making much I mean the dealers that are selling for 16+ they are making at least 2 over the other dealer and even if that dealer selling for 14,500 is making 1000 thats 3000 on the dealers selling them for msrp.

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#7 ·
Are you talking 2015 or R1S at $14,500?
 
#8 ·
2016 yamaha r1 not the s....i already paid should be here this friday....it came to 14650 with their doc charge....that doesnt include reg or tax which i will have to pay in my state but total with tax tags and everything im looking at 15800....not bad being msrp and most dealers are selling for 16,500

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#15 ·
Im thinking more around 12500... dealers are able to sell them for 14500 and still make money...the crazy markup are the dealers selling for 16000+thats a 1500 dollar difference right there plus the profit the dealer selling for 14500 is making...

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#16 ·
Im thinking more around 12500... dealers are able to sell them for 14500 and still make money...
Why are you thinking????

Dealers could be paying 14000 and making 500 per unit...that's still making money...you guys need to stop thinking and actually look at profit margins in the motorsports industry...

I think dealers get every 3rd bike free...and if they sell enough the president of yamaha will come to the dealership and offer free mouth hugs to all the employees...I think they also get a kit Kat bar for sales over 100.

I think.....
 
#18 ·
I am pretty sure this bike is roughly 12,299 to the dealers out there, then shipping costs which can be here or there depending on where they are in the states. Either way, it didn't stop my dealer from offering me 10K on the trade in value of the bike towards a 2016 R1. And he said that was a good offer for a bike with 1500 miles on it in mint condition... EPIC!


He said:

2016 R1 14850
TRADE IN on 2015 R1 - 10000- REMEMBER YOUR GETTING A TAX CREDIT SO YOU ONLY PAY TAX ON 4850, SO YOUR VALUE IS 10850
BALANCE 4850 PLUS TAX AND REGI
 
#19 ·
Well, after calling around a lot, which makes up for more than half of the entire eastern coast up to IL, most of the dealerships are saying that their cost on this bike is 14,495. And that is consistent across the board. Some of them refuse to give prices over the phone, but majority of them that did say that amount whether that is true or not.

So this weekend I landed 14,625 before NY Taxes on a 2016 R1 Grey (Not S)

The dealership is tacking on a 75 dollar doc fee, and a 110 NYS reg fee. 5 dollar tire tax, 25 dollar oil and fuel fee.

That is the lowest I have found.
 
#21 ·
Dealers get a bonus from the manufacturer for a few different things, like units sold per month, as well as most units sold in their district. So if a large store that does high volume sells you a bike and gets a little below their invoice, they are going to make it up on the other side.

Just like in the car business, it is best to buy your bike on the last day of the month, or the second to the last if you are not able to get to the dealership on the last day. Again, reason is, they need to reach a certain goal in order to get a larger check from the manufacturer.

There are also incentives from the manufacturer that go to the buyer of the bike, sometimes they are incentives or rebates etc, like first time buyers, military, model specific and so on. But remember, you are still taxed on the rebates, or to make it simple, the rebates are deducted from the final, out the door price.

Manufacturers give all sorts of weird stair step or model specific bonuses. So again, this is another reason to go on the end of the month. Let's say a manufacturer puts together a 'salad' where a dealership needs to sell ten R1's, and they will receive an extra $300 per bike, but if they sell 12 R1's, they get $500 a bike, added to all of the other bikes they have sold and will receive money for, I think you will understand why they would take a small hit on either selling the bike or on the trade in by giving a little higher value. Add that to receiving an extra $100 per bike sold because their store sold the most out of their region.

Banks don't usually give money for financing, but what they do a lot of is making deals where say the credit isn't all that great, or bumping a buyer up to a better rate in order to get to a certain payment that a customer needs in order to make a deal, or the finance manager will sell you a maintenance plan or extended warranty and keep your payments the same as you and the salesman worked out.

All in all, it is usually, but not always a good idea to go to a high volume dealership. But as you have read on here about a guy driving from NJ to PA to save a lot of money. One of the main reasons that the deals are better is because the PA dealership is a volume store and makes it up in all directions. Another issue is that Pennsylvania taxes are a lot less than New Jersey taxes. The Jersey dealer needs to hold as much money as possible in order to pay his own bills. Plus I worked and lived in Jersey for too long, and most of those guys are jerks (to put it nicely) and want to try and get over on as many people as possible. (Maybe that is why I sold so many cars and bikes as I did while working there, I wasn't a jerk)
 
#22 ·
Ok, so the truth is this.

If a dealer sells you a 16 R1 grey or Blue/white for $14,500, they are at best, making way less than $500. The manufacturers put the so called stair stepped programs for dealers on bikes and quads that have high inventories nationwide. Sadly, the R1 will never make it in this category so there is no behind the scenes money for a dealer to make. As far as getting money from financing, if you finance through the Yamaha offerings, the dealer gets nothing. Maybe if they use a local credit union or another dealer suggested banking source, 1-2% of the financed amt., but even that is rare these days. Bottom line and echoing what others have said, there is not a lot of mark up on motorcycles. 15% is usually full MSRP. So besides the volume incentives dealers might get on other machines, sometimes manufacturers will give rebates on bikes that are slow moving. Again, the R1 is not one of those bikes so there are no incentives on R1's from Yamaha. If you can find a 2014, there is a little bit of incentive, but otherwise nothing. Yamaha is not making a ton of these bikes any longer so don't expect any of this to change. So, if a dealer has a few 16 R1's and is paying interest on them, they might want to move them along for very little profit like some have found. Other dealers floor the inventory with cash and if they have deep pockets, can just sit and wait until they feel the need to get some of their money back and then you will see them discounted. If you were to buy a 16 R1 that has been sitting in a dealer for almost a year now and they have paid flooring interest on it, if you got it for $14,500, the dealer lost money. Also, just like Real Estate, bikes cost more in higher priced areas. The Jersey dealer talked about is probably paying WAY higher rent, taxes, payroll, insurance and on and on for the folks in Jersey to have a local dealer. Don't hold it against them that they have to charge a higher price. You wouldn't get upset if a real estate developer in Manhattan wouldn't match a price on a condo with the same sq. ft. in West Virginia would you? Same concept.

Sorry for such a long first post. I just saw some different things in this thread and thought I would throw some truth out there as I have worked in the Powersports industry for over 15 years (not in a dealership) and learn new stuff everyday.
 
#24 ·
I got my 16 from millers for 14254.00


The absolute cheapest I could find. They price matched another dealership. I would not even hesitate to make that drive again to buy my next one.
 
#28 ·
excellent thread guys, even if this is bringing back an oldie.. good info here :fork

I started looking around locally (BC, Can west coast) as there's a few recent model year R1's kicking about.

its always a little hard to compare between canada & the US as we do pay fairly higher prices but its a good reference point.